Junior League of New Orleans

The Junior League of New Orleans (JLNO) is an organization of women committed to promoting voluntarism, developing the potential of women and improving communities through the effective action and leadership of trained volunteers.

Webb Smith + Co. partnered with the nonprofit to develop merchandise concepts for its Fleur de League online marketplace for members. The series of emblems focuses on the membership levels, with the second set parodying a local I’m In campaign used by the New Orleans Hornets.